In the fast-paced world of cybersports and gaming, where innovation meets competition, Aurum stands as a pivotal ally for gaming entities, esports athletes, and digital entrepreneurs. Our practice is dedicated to navigating the intricate legal landscapes that define this vibrant industry. With a keen understanding of the challenges and opportunities inherent in digital entertainment, we offer tailored legal solutions that propel our clients toward success.
Navigating the Digital Arena with Aurum Legal
At Aurum, we appreciate the unique dynamics of the gaming industry – an arena where technology, creativity, and law intertwine. Our team, armed with deep industry knowledge and a passion for gaming, is adept at addressing the legal needs of game developers, esports organisations, and online platforms. From intellectual property disputes to contract negotiations, and from regulatory compliance to international expansion, our expertise ensures that your venture thrives in a competitive global market.
Your Strategic Partner in Cybersports and Gaming
Embarking on a journey in the gaming industry requires more than just legal assistance; it demands a strategic partner who shares your vision. At Aurum Law Firm, we’re putting all effort into becoming that partner. We not only safeguard your legal interests but also contribute to your strategic planning with insights that anticipate the evolution of digital gaming landscapes. Our proactive approach helps clients seize opportunities, mitigate risks, and stay ahead in the game.
A Partner for Every Level of Play
Whether you’re an indie developer breaking into the scene or a seasoned gaming company looking to expand your empire, Aurum Law Firm is your go-to partner. Our comprehensive understanding of the cybersports and gaming industry, combined with a deep commitment to our clients’ success, positions us uniquely to offer tailored legal solutions that drive growth and innovation.
Esports Players Legal Representation
For an esports athlete, dealing with legal staff may be tricky. Oftenly, esports players need legal representation more than anyone else. For this reason, Aurum offers legal representation not only for businesses, but for esports players and gamers altogether. We see our role in ensuring that your talents and rights are protected in an industry that can be as competitive as the gaming itself.
Our expert team provides comprehensive support, from negotiating contracts that secure favourable terms and fair compensation to advising on personal branding and sponsorship deals. We understand the importance of a player’s digital presence and work to safeguard their image rights, ensuring their value is recognised both in and out of the arena. Moreover, we're committed to guiding esports athletes through the complexities of career transitions, whether moving between teams or planning for the future beyond active competition.
Selected services
Our dedicated team provides specialized guidance to navigate the unique challenges and opportunities in this rapidly evolving industry, ensuring your ventures are both competitive and compliant.
Legal advice on local and international business formation and corporate structuring matters.
Assessment of the anticipated project activities, requirements and objectives, development of an efficient corporate structure.
Basic tax planning and advice.
Structuring of international money flows and transactions between the entities of the group, drafting relevant contracts and documentation.
Company formation, establishment of the legal entities and corporate vehicles anywhere in the world, including in the US, UK, Switzerland, Singapore, Hong Kong, UAE, countries of the EU and Asia.
Drafting corporate documents. Corporate governance. Structuring the relationship between the founders and shareholders.
Opening bank accounts and accounts with payment service providers.
Designing the structure of employment and service/contractor relationship within the business.
Formalising relations with employees. Development of standard employment agreements, employee onboarding procedures, other required formalities. Advising on determination of the applicable employment terms.
Formalising relations with contractors and service providers. Development of standard contractor engagement agreements, onboarding procedures, other required formalities. Advising on determination of the applicable commercial terms.
Structuring and implementing equity incentive plans, bonus and option programs. Drafting stock option agreements, exercise agreements, other required documents. Advising on determination of the applicable incentive program terms.
Payments. Payroll.
Legal review and assessment of the products released or under development, including mobile applications and games of all sorts. Development of the legal strategy for the product structuring, where necessary.
Drafting user documentation for the products, which may include the End User Licence Agreement (EULA), Terms of Service, Privacy Notice, and other legal agreements with the users.
Legal support for publishing products on digital distribution platforms like Steam, Epic Games Store, and mobile app stores like App Store and Google Play, drafting and negotiating agreements with publishers and platforms.
Assisting with the legal aspects of publishing contracts, including rights, royalties, and distribution terms.
Managing licensing agreements for third-party content, software, and technology used in games.
Advising on legal implications of various monetization models, including in-app purchases, subscriptions, and ad-supported content.
Ensuring compliance with global e-commerce laws and regulations for the sale of games and in-game items.
Collecting and structuring the intellectual property. IP due diligence.
Securing copyright for games, including code, graphics, and narrative content. Filing patents for unique game mechanics, systems, or technologies.
Trademark registration for game titles, logos, and branding to protect identity in the marketplace.
Identification of proprietary know-how, confidential information, and commercial secret, developing legal frameworks and adopting measures that protect such data and information from unauthorised use, transfer and disclosure.
Establishing legal and organisation procedures that limit personnel access to restricted information on a ‘need to know’ basis.
Advising on compliance with consumer protection standards, including terms of service, refund policies, and fair marketing practices.
Ensuring compliance with data protection laws, including GDPR in Europe and CCPA in California, especially concerning player data.
Ensuring compliance with global e-commerce laws and regulations for the sale of games and in-game items, and rules imposed by specific distribution platforms.
Guidance on obtaining appropriate age ratings and complying with content classification standards globally.
Advising on the legal aspects of incorporating blockchain technologies, cryptocurrencies, and NFTs into gaming platforms.
Providing legal guidance on the development, publication, and distribution of VR and AR content.
Legal services related to the organisation and promotion of esports events, including player contracts, sponsorship agreements, and event licensing.
Legal advice on club formation, local and cross-border corporate structuring, formation of requisite entities.
Assistance with drafting and negotiating player contracts, sponsorship agreements, and partnership deals.
Protection of team’s brand and content through copyright and trademark registration and enforcement against infringement.
Representation in disputes related to contracts, sponsorships, or intellectual property rights.
Guidance on esports-specific regulations, including player welfare and international competition rules.
Legal support on employment matters for team staff, including contracts and employee benefits.
Legal representation in negotiations with esports clubs and teams, review and negotiation of player contracts to protect interests and career longevity.
Legal advice on endorsement deals, personal branding, and image rights to maximise commercial potential.
Guidance on team transitions and retirement, including management of contractual obligations.
Assistance in resolving disputes with teams, leagues, or sponsors.
Advice on protecting individual brands and copyright issues related to online presence and streaming.
Other details
Our selected cases showcase our dedication to providing innovative legal solutions in this fast-paced industry. From protecting intellectual property to ensuring fair play in competitive arenas, our experience is a testament to our commitment to the success and integrity of the gaming and esports community.
Advised a game development studio on the protection of intellectual property rights in its products, developed a comprehensive IP strategy, secured copyrights for game code, graphics, and narrative content.
Consulted for a startup on integrating blockchain technology into their gaming platform. Advised on the legal implications of utilising cryptocurrencies and NFTs, ensuring compliance with emerging technology regulations and intellectual property protection.
Advised a client on the establishment of an esports team, formed a corporate structure for the project, developed player contracts and sponsorship deals, ensuring the team’s brand and content were robustly protected.
Acted as legal counsel to a game developer in launching a mobile application globally, developed user documentation, including EULA and Privacy Notices, and ensured compliance with global e-commerce laws, data protection standards, and digital distribution platform requirements.
Advised a blockchain game development company on production and release of a series of games, integration of crypto payments, developed the necessary user documentation, including EULA and Privacy Notices.
Designed and implemented equity incentive plans for a rapidly growing gaming startup, drafted stock option agreements and advised on incentive program terms to attract and retain top talent.
Provided legal guidance for a company specialising in virtual reality content, advised on copyright issues, licensing agreements, and compliance with VR platform standards, facilitating the successful publication and distribution of VR games.
Counselled a game developer on legal aspects of various monetisation models, including in-app purchases and subscriptions. Ensured strategies were aligned with consumer protection laws and fair marketing practices.
Facilitated the international expansion of a gaming business, advising on corporate structuring and managing international money flows. Drafted contracts for transactions between group entities, ensuring compliance and efficiency in global operations.
