In the fast-paced world of cybersports and gaming, where innovation meets competition, Aurum is the trusted legal partner for game studios, esports organisations, and digital entrepreneurs worldwide. Our specialised gaming and esports legal services help you navigate the intricate legal and commercial landscapes that define this vibrant, high-stakes industry. With a keen understanding of the challenges and opportunities in digital entertainment, we deliver tailored, results-driven legal solutions that protect your interests and accelerate your growth.
Navigating the Digital Arena with Aurum
At Aurum, we understand the unique dynamics of the gaming industry – an arena where technology, creativity, IP, and law intertwine. Our team, armed with deep industry knowledge and a passion for gaming, is adept at addressing the needs of game developers, esports teams, tournament organisers, and online platforms. From business structuring to publishing and licensing agreements, and from regulatory compliance to international expansion, we ensure your venture thrives in a competitive global market.
Your Strategic Legal Partner in Gaming and Cybersports
Succeeding in gaming requires more than just legal compliance – it demands a strategic legal partner who shares your vision and understands your business model. At Aurum, we not only safeguard your legal interests but also provide commercial insights that anticipate industry shifts. Our proactive approach helps clients monetise opportunities, mitigate legal and financial risks, and stay ahead of competitors in a rapidly evolving marketplace.
We've Got You Covered at Every Level of Play
Partnering with trailblazing game studios, leading publishers, and pioneering esports organisations, Aurum empowers innovators who are redefining the future of interactive entertainment. Our comprehensive industry expertise and commitment to client success position us to deliver tailored legal solutions that drive market leadership, sustainable growth, and innovation.
Level Up Your Competitive Advantage with Aurum
In gaming and esports, the winners are those who move fast, make the right deals, and stay on the right side of the rules. Aurum gives you that competitive advantage. We combine specialist gaming law expertise with strategic, cross-border commercial advice, enabling you to launch products, secure partnerships, and expand into new markets with confidence. Whether you need to protect your intellectual property, negotiate high-value sponsorships, comply with esports regulations, or enter emerging jurisdictions, we make sure every move you make is legally sound and commercially smart.
By choosing Aurum, you’re not just hiring lawyers – you’re partnering with a team that lives and breathes the gaming and esports ecosystem, from AAA titles to global tournament circuits. Let us help you turn your creative vision into lasting success.
Selected Services
Our dedicated team provides specialised guidance to navigate the unique challenges and opportunities in this rapidly evolving industry – ensuring your ventures are competitive, compliant, and primed for growth in the global gaming and esports arena.
- Strategic legal advice on local and international business formation and corporate structuring.
- Assessment of planned activities, operational needs, and growth objectives to develop efficient corporate and tax structures.
- Structuring international money flows and transactions between group entities, with tailored contracts and documentation.
- Formation of companies and corporate vehicles in key jurisdictions, including the US, UK, Switzerland, Singapore, Hong Kong, UAE, and EU/Asia.
- Drafting corporate governance documents, structuring founder/shareholder relationships, and securing investment readiness.
- Opening bank accounts and payment service provider arrangements.
- Structuring employment and service/contractor relationships for studios, publishers, esports organisations, and gaming platforms.
- Drafting standardised agreements for employees, contractors, and service providers – including onboarding procedures and compliance documentation.
- Designing and implementing equity incentive, bonus, and option programmes (including stock option plans).
- Advising on payroll, compensation, and benefits compliance across jurisdictions.
- Legal review and compliance checks for games, platforms, and apps before release.
- Drafting core user documentation – EULAs, Terms of Service, Privacy Notices, and community guidelines.
- Negotiating publishing and distribution agreements with platforms such as Steam, Epic Games Store, App Store, and Google Play.
- Managing licensing agreements for third-party content, assets, or technology.
- Advising on monetisation models, including in-game purchases, subscriptions, and ad-supported features, with compliance to global e-commerce rules.
- Guidance on age ratings, content classification, and advertising standards worldwide.
- IP audits and portfolio structuring.
- Securing copyrights for code, graphics, soundtracks, storylines, and gameplay mechanics.
- Trademark registration and brand protection for game titles, logos, and esports brands across markets.
- Protecting proprietary know-how, confidential data, and trade secrets through contracts and access control measures.
- Drafting and enforcing IP licensing agreements, and taking legal action against infringements.
- Advising on consumer protection standards, refund and cancellation policies, and fair marketing practices.
- Data protection compliance (GDPR, CCPA, and other global frameworks), with a focus on player data privacy.
- Ensuring compliance with platform-specific rules for distribution, advertising, and monetisation.
- Compliance with gambling, loot box, and virtual currency regulations, where applicable.
- Legal guidance for integrating blockchain, NFTs, tokenised assets, and in-game economies.
- Structuring and compliance for metaverse and virtual world projects.
- Advising on VR/AR content development, distribution, and IP protection.
- Supporting cross-sector projects where gaming intersects with fintech, AI, and other cutting-edge technologies.
- Advising on formation, structuring, and governance of esports clubs and holding entities.
- Negotiating sponsorships, partnerships, broadcasting, and media rights deals.
- Brand protection for teams and leagues, including copyright and trademark enforcement.
- Compliance with league rules, tournament regulations, and player welfare standards.
- Dispute resolution for contract, sponsorship, and IP-related matters.
Other details
Our selected cases showcase our dedication to providing innovative legal solutions in this fast-paced industry. From protecting intellectual property to ensuring fair play in competitive arenas, our experience is a testament to our commitment to the success and integrity of the gaming and esports community.
Advised a game development studio on the protection of intellectual property rights in its products, developed a comprehensive IP strategy, secured copyrights for game code, graphics, and narrative content.
Consulted for a startup on integrating blockchain technology into their gaming platform. Advised on the legal implications of utilising cryptocurrencies and NFTs, ensuring compliance with emerging technology regulations and intellectual property protection.
Advised a client on the establishment of an esports team, formed a corporate structure for the project, developed player contracts and sponsorship deals, ensuring the team’s brand and content were robustly protected.
Acted as legal counsel to a game developer in launching a mobile application in multiple markets, developed user documentation, including EULA and Privacy Notices, and ensured compliance with global e-commerce laws, data protection standards, and digital distribution platform requirements.
Advised a blockchain game development company on production and release of a series of games, integration of crypto payments, developed the necessary user documentation, including EULA and Privacy Notices.
Designed and implemented equity incentive plans for a rapidly growing gaming startup, drafted stock option agreements and advised on incentive program terms to attract and retain top talent.
Provided legal guidance for a company specialising in virtual reality content, advised on copyright issues, licensing agreements, and compliance with VR platform standards, facilitating the successful publication and distribution of VR games.
Counselled a game developer on legal aspects of various monetisation models, including in-app purchases and subscriptions. Ensured strategies were aligned with consumer protection laws and fair marketing practices.
Facilitated the international expansion of a gaming business, advising on corporate structuring and managing international money flows. Drafted contracts for transactions between group entities, ensuring compliance and efficiency in global operations.
